The Marketing Team of Tomorrow

May 18, 2017 Posted by Craig Joseph in Marketing

Ever wonder how marketing teams are birthed? Cuyahoga Valley Christian Academy has developed four Schools of Distinction that focus on providing an experiential, project-based, education to aid students in discerning a potential field of study as they prep for college. Students get to choose if they would like to apply to one of these schools during… Read more »

Tips for a Successful Brainstorm

Feb 01, 2017 Posted by Craig Joseph in Branding and Identity Design

Your non-profit organization is getting ready for its annual fundraising event and you’re trying to determine an appropriate theme. The product development arm of your business has been tasked with the project of diversifying what you manufacture, of finding something that fits nicely within the spectrum of your other products and won’t cost a lot… Read more »

To Blog or Not to Blog

Nov 16, 2016 Posted by Craig Joseph in Marketing

One of the first questions we get from clients who are considering building a new website or updating their current one is: “Should we have a blog?” And almost immediately, we come back at them with a smile and a well-timed, “Should you?” We’re not really that glib. But the question does sort of answer… Read more »

The Forecast Calls for a Creative Brainstorm

Sep 28, 2016 Posted by Craig Joseph in Branding and Identity Design

The team members at Health Choice One make it their mission to connect individuals with comprehensive, affordable health insurance. The specialists broker a wide array of plans and packages from multiple different carriers until they find the perfect fit for each customer. Last year, Cassel Bear had the privilege of designing a mailer for Health… Read more »

An Identity to Aspire Toward

Aug 10, 2016 Posted by Craig Joseph in Anatomy of a Motto

When we begin working with a company, business, or organization to help develop a brand and identity, we pay as much attention to the words that are being spoken / written and how they’re being conveyed (“the voice” of the client) as we do to the visual aspects of the identity, like the logo, brand… Read more »

Kodak Moments: Photos in Marketing, Part Three

Jun 01, 2016 Posted by Craig Joseph in Marketing

I’ve been meaning to write this post for a while. In Part One of this series, I talked a bit about the role that good photography plays in successful marketing efforts, and offered some hints to help you evaluate the current images on your website and print pieces. In my second installment, I highlighted some… Read more »

Anatomy of a Motto: The Voice

Jan 13, 2016 Posted by Craig Joseph in Anatomy of a Motto

Have you ever had an experience where you’ve spoken to someone on the phone or communicated with them via e-mail, only to meet them in person and discover that they don’t even remotely conform to the portrait you’d created of them in your mind’s eye? This can sometimes be a good thing, on a micro-level…. Read more »

The Marketing Agency of Tomorrow

Dec 03, 2015 Posted by Craig Joseph in Marketing

At Cassel Bear, we spend a lot of our time strategizing, copywriting, pushing pixels and sketching – all in the service of our clients’ marketing needs. But every  once in a while, we get a little break in our daily grind to do something a a little different and often exciting. Such was the case… Read more »

So You Wanna Work with a Marketing Agency?

Oct 22, 2015 Posted by Craig Joseph in Marketing

Take comfort. Many companies or nonprofits have been there before. You want to do a better job marketing what you sell or what you’re about, but the tyranny of other urgent tasks keeps you from making as concerted effort as you’d like. You occasionally update your website; you’ve made cursory attempts to break into social… Read more »

SKETCHES & SKULLS: What Illustration Does For Your Brand

Sep 16, 2015 Posted by Craig Joseph in Branding and Identity Design

Beautiful graphic design can be found wherever you look. The digital age has allowed the image to take prominence over the word, and the computer can be used to produce just about anything. But at times, imagery is still birthed from skilled, hand-crafted illustrations with ink and colored pencils. These works of art are turned… Read more »