Kodak Moments: Photography in Marketing, Part Two

Aug 06, 2015 Posted by Craig Joseph in Branding and Identity Design

In my last installment, we discussed the role that good photography plays in conveying the story of your brand across all of your marketing efforts. And we hinted at some tell-tale signs that it’s time to re-do the photography on your website or print pieces. You can always hire Cassel Bear to help capture some… Read more »

Kodak Moments: Photography in Marketing, Part One

Jul 09, 2015 Posted by Craig Joseph in Branding and Identity Design

As a copywriter, I’m loath to admit it, but the old adage is certainly true: a good picture is, in fact, worth a thousand words. Especially when dealing with photography that communicates brand identity on a website, print piece, billboard, or e-blast. Many times, when clients come to Cassel Bear for design work, we suggest… Read more »

What’s In a Name?

May 01, 2015 Posted by Craig Joseph in Marketing

I’ve been directing a production of the classic musical, South Pacific, for the last few months; our first performance was Saturday and opening night was everything I hoped it would be, except for one major exception. Instead of sitting in the crowd, enjoying the fruits of my labors and the responses of an enthusiastic audience, I… Read more »

The Tagline: An Appreciation

Feb 26, 2015 Posted by Craig Joseph in Marketing

One of the biggest changes in my marketing career, since arriving at Cassel Bear, is how frequently I’m called upon to write taglines for clients: for their businesses, for events, capital campaigns, and more. While I like to think I’m an endless fount of creative and pithy marketing slogans, confident in my ability to wield… Read more »

Towards Ethical Marketing

Jan 21, 2015 Posted by Craig Joseph in Marketing

“Propaganda is a truly terrible weapon in the hands of an expert.”  (Adolf Hitler) This past weekend, I paid a visit to the Maltz Museum of Jewish Heritage in Beachwood, Ohio, where I spent hours in the visiting exhibit, State of Deception: The Power of Nazi Propaganda. Created by the United States Holocaust Memorial Museum,… Read more »

Content Notes from the Grammar Police

Dec 08, 2014 Posted by Craig Joseph in Marketing

At Cassel Bear, we’re fans of great marketing copy. Nothing gets us more excited than watching a business or organization begin to articulate a unique brand identity or story through content that is well-crafted, distinctively voiced, and engaging. Too often, though, what is said gets lost in how it’s said. Grammar gaffes and spelling mistakes… Read more »

Identity from Four Angles

Sep 04, 2014 Posted by Craig Joseph in The Watercooler

When clients ask Cassel Bear to assist with a piece of their marketing strategy, they’re generally after one of two things.  Most often, they want a captivating visual design: a billboard that pops, a print piece that begs to be taken off the rack, a website that’s “edgy” or “dynamic.”  Sometimes, they’re more concerned about… Read more »

Anatomy of a Motto, Part Seven

Jul 21, 2014 Posted by Craig Joseph in Anatomy of a Motto

My apologies. I’m sure you’ve been waiting in breathless anticipation for this final installment of my Anatomy of a Motto series, and I’m sorry to be tardy, but answering fan mail is a priority, and I’ve had many ardent devotees expecting a response. Which is a reminder to remember your audience. As we were crafting… Read more »

Anatomy of a Motto, Part Six

Jun 18, 2014 Posted by Craig Joseph in Anatomy of a Motto

Phew! Five posts on this motto and we’re only through the first sentence. Don’t worry; it gets less painstaking. (This was the point in the process where the designers threatened to strike if we didn’t stop wordsmithing and get back to pretty pictures.) A perfect segue into the phrase “We craft your distinct story, in… Read more »

Anatomy of a Motto, Part Five

Jun 12, 2014 Posted by Craig Joseph in Anatomy of a Motto

I did a lot of theatre as I was growing up, and while I still love directing, I very rarely perform these days. The only time I show up at an audition is when there’s a role that I’m dying to play, a part I know I could knock out of the park. If I… Read more »