Logo Design Evolution at Cassel Bear

Jun 14, 2017 Posted by Jesse Ewing in Branding and Identity Design

  Here at Cassel Bear, we’re wrapping up a yearlong process of reimagining our brand. As we settle into our new open-plan office space, a custom sign for the front of our building is being fabricated, redesigned stationery and business cards are at the printer, and our multiple brainstorming rooms are playing host to energetic… Read more »

Anatomy of a Project: Criswell Furniture Catalog

Apr 12, 2017 Posted by Jesse Ewing in Branding and Identity Design

Recently we had the opportunity, and welcome challenge, of working with the team at Criswell Furniture on an update to their product catalog. The primary goal was to freshen up and modernize the feel of the piece while still using existing photography. This meant the design would have to do the heavy lifting while still… Read more »

Everyday Inspiration

Oct 12, 2016 Posted by Jesse Ewing in Branding and Identity Design

About a month ago, my wife and I moved to a house in the country. One of the perks of moving out of the city was gaining more elbow room. Our new property abounds in plants and trees, with a back yard that rolls gently downhill to a stream. We still have neighbors, but they’re… Read more »

A Sharp New Political Vernacular

Sep 08, 2016 Posted by Jesse Ewing in Branding and Identity Design

Each political season ushers in the usual array of candidates of every ideology and stripe, accompanied by the expected rhetoric, slogans, signage, and SuperPAC ads. Each season also births a new crop of campaign logos, and shortly thereafter, designers’ critical commentary of those logos. For better or worse, design writers will spend hours picking apart… Read more »

Anatomy of a Project: Seneca Label Direct Mail Cards

Jun 15, 2016 Posted by Jesse Ewing in Branding and Identity Design

Earlier this year Craig described how we worked with Seneca Label to push their internal brand and language to better reflect their can-do attitude and energy. This led to a new motto and tagline that better captures their voice. These branding explorations also paved the way to a bolder, more creative design style that takes… Read more »

Responsive Web Design: A Primer

Apr 13, 2016 Posted by Jesse Ewing in Website Design

You’re probably already aware that it’s important for your business to have a mobile-friendly site. We’ve discussed the benefits before, and talked briefly about the two methods for creating a mobile site: adaptive vs. responsive. But which should you use? Let’s make it simple. Unless you have a specific device that your site must support,… Read more »

Anatomy of a Project: Ohio Hardwood Furniture Market Brand Refresh

Jan 29, 2016 Posted by Jesse Ewing in Branding and Identity Design

Sometimes an established brand needs to move forward with the times but doesn’t require a full-blown rebranding. In this case, it makes sense to evolve the brand, not reinvent it. Think of it as taking a periodic evaluation of your wardrobe. You’ll want to keep your timeless tried-and-true basics because they form the foundation of… Read more »

Contrast, Harmony, Personality: Pairing Fonts

Sep 30, 2015 Posted by Jesse Ewing in Branding and Identity Design

Choosing a font that works can be a tricky endeavor, even for an experienced designer. It can be a challenge to select the right font for your type palette from the huge variety available. Getting three or more fonts to coordinate and work together toward a common goal is even tougher. So to keep things… Read more »

So You Want to Make a Font?

Aug 19, 2015 Posted by Jesse Ewing in Project Highlights

The right type of lettering or font can do a lot for your brand. It can convey the “feel” or ethos of your company. It can associate or differentiate you from a similar business. Its legibility (or illegibility) may make the difference in how easily someone remembers (or forgets) your name. A lot of thought… Read more »