2017 Colors: Deep, Bright and Natural

Feb 15, 2017 Posted by Jessica Kirkwood in News

Over the past three years, we have seen a surprising amount of shift in color trends. 2014 2014 was light and warm. There were a few popular saturated colors, we saw the start of more natural “mineral” colors, and nothing dipped too dark. “Radiant Orchid” was the Pantone color of the year and it sat… Read more »

The Environment and Design Part 1: Web

Nov 30, 2016 Posted by Jessica Kirkwood in The Watercooler

Lately—or really, for a great while now—environmental issues have been a concern. Considering reports of the Great Barrier Reef’s dire condition, and the Earth reaching the “point of no return” in atmospheric CO2 levels, many of us are trying to find a way to leave less of an environmental footprint. In the midst of that though,… Read more »

Was it Inspiration or Plagiarism?

Oct 19, 2016 Posted by Jessica Kirkwood in The Watercooler

Plagiarism is a hot topic, and also a messy topic, especially nowadays when it’s difficult to separate original thought from the mass of ideas we’re bombarded with each day via a vast variety of medias. We all know not to rip an image from Google and drop it into our website or brochure, but some… Read more »

The Environment and Design, Part 2: Print

Jan 11, 2017 Posted by Jessica Kirkwood in The Watercooler

Now that we’ve covered the pros and cons of web design and the environment, let’s take a look at the flip side: print.   Print PROS Most papers are either biodegradable or recyclable, and some earth-friendly inks are available. The decomposition time for paper is somewhere between 2 weeks and 40 years, vs. the metals,… Read more »

How Does Your Brand Grow?

Jul 13, 2016 Posted by Jessica Kirkwood in Branding and Identity Design

Your brand is alive. Did you know that? Consider an ever-growing garden: it evolves even if you decide to dump trash in it, neglect it, and let it grow over with weeds. Though you nurse and refine the garden until it’s the most beautiful yard on the block, occasional pruning will still be necessary. Just… Read more »

Don’t You… Forget About 80s Design Trends

Apr 27, 2016 Posted by Jessica Kirkwood in Branding and Identity Design

They’re back. They’ve been sneaking their way in for the past few years, but this year, they’re back hard. I’m talking about scattered geometric shapes, pixelation (thanks MineCraft), variations on primary colors, crazy illustrated letters, and of course, those sprinkle/confetti squiggles that showed up on my glossy folder in second grade. That’s right. The 80s… Read more »

2016 Colors Are Here!

Feb 10, 2016 Posted by Jessica Kirkwood in Project Highlights

Color is one of my favorite things to study. It has wider implications and reflects far more than we could ever expect at first glance. While we often choose color because “it looks cool” or “Jenny was wearing that” or “it just feels right,” our choices often reveal more than just our intuitive feelings about… Read more »

Parental Tips on Graphic Design, Part 2

Nov 12, 2015 Posted by Jessica Kirkwood in Branding and Identity Design

A year ago, when my daughter, Audrey, first arrived on the scene, I wrote about how parenting relates to graphic design. Looking back, those insights still apply, but now that she’s a toddler, I’m finding her an even-more-pertinent object lesson for the work I undertake at Cassel Bear. Time is bonding. Spending a year with someone… Read more »

The Brand-Changing Magic of Simplifying Your Design

Oct 07, 2015 Posted by Jessica Kirkwood in Branding and Identity Design

Anyone who knows me well knows that I’m a natural hoarder. I’m not so bad that I need my own television show, but I’ve always held on to things much longer than necessary. When my husband and I had our first child a year ago, we suddenly became aware that we were absolutely swimming in… Read more »

Photograph Editing Myths: Busted

Aug 26, 2015 Posted by Jessica Kirkwood in The Watercooler

Photography is one of the most important assets you can have for your brand and marketing, and it’s critical that your company be conveyed correctly through this avenue. The items you include or exclude in your photographs, and even how they are artistically portrayed, can make a huge difference in how your business is perceived…. Read more »