Don’t let Amazon’s remarketing steal your joy this holiday season!

Dec 14, 2016 Posted by Karl Bear in Marketing

You are looking for the perfect gift for your loved one. You have an idea and you scour Amazon, investing time in reading reviews to make sure you understand what you are buying. You narrow down the selection. That’s it. That’s the gift. She is going to LOVE it. You are so excited! Fast forward… Read more »

Direct Mail Marketing: How much data have you given away?

Mar 10, 2016 Posted by Karl Bear in Marketing

Previously I blogged about the contents of my mailbox on a random day, read it here – “Direct Mail Marketing“, and challenged readers to play along by examining each piece of mail they received in a given day. Moving from the “contents of your mailbox review”, let’s break down the mechanics of direct marketing. The… Read more »

Direct Mail Marketing: What’s in your mailbox?

Oct 28, 2015 Posted by Karl Bear in Marketing

I opened my mailbox today and decided to play a game with the mail we received at home. The “game” was to analyze each piece of direct mail. Item 1: Happy Birthday postcard from DHC Audience: Personalized micro-targeted Message Strategy: Exclusive message with exclusive offer Creative: 4 x 6 postcard, 4 color over 1 color… Read more »

Your Logo: Built for Marathons

Sep 02, 2015 Posted by Karl Bear in Branding and Identity Design

A logo mark, what we at Cassel Bear refer to as “the cornerstone” of an organization’s visual brand, does a lot of hard work. In a recent post, “A Logo Design to Remember,” we discussed what makes a trademark design successful in visual brand recognition. If your company is tackling a logo design for the… Read more »

A Logo Design to Remember

Jul 29, 2015 Posted by Karl Bear in Branding and Identity Design

You may have heard someone say, “That is a good logo”, or “That isn’t a very good logo.” What determines a logo’s quality exactly? Are the wheels going to fall off of a logo after 10,000 miles or will it physically wear out from overuse? In logo design, the mechanics of the design can make… Read more »

Fresh Squeezed Branding, Identity Design and Logo Design

Jul 01, 2015 Posted by Karl Bear in Branding and Identity Design

The world of branding, identity design, and logo design is the world in which we live in at Cassel Bear. However, it is always helpful and refreshing to review the basics and underlying tenets of this work. I like the word choices that David Haigh of Brand Finance uses to articulate three primary functions of… Read more »

It’s 3 AM and I Just Visited Your Website

May 13, 2015 Posted by Karl Bear in Marketing

Remember a time when buying decisions were made between sun up and sun down? Let’s face it: in recent years, you have probably made a purchase in the middle of the night after waking up and thinking about the item you have been mulling over for a few days. This late night purchase has been,… Read more »

Is Your Brand Dressed for Your Destination?

Apr 15, 2015 Posted by Karl Bear in Marketing

Your company has a brand, and that brand says quite a bit about your company, whether or not you intend for it. Just like a person, you can tell where they’re from by how they dress and the language they speak. And if your brand wants to travel, it needs to dress appropriately and learn… Read more »

What the Tortoise Knows About Marketing

Mar 04, 2015 Posted by Karl Bear in Marketing

When it comes to marketing, I bet that you would not hold The Tortoise on a pedestal as someone to emulate. Yet, as the fable of The Tortoise and The Hare has been retold through the ages, the end results have not changed: The Hare has never yet won the race, and most importantly the… Read more »

How does a company decide to rebrand?

Jan 28, 2015 Posted by Karl Bear in Marketing

This week I was asked, “Should a company redesign its brand and marketing materials just to do it?” This is a great question and the answer is, “no.” When rebranding, or designing a new logo, brochure, catalogue or website, there should always be a compelling reason—a “why”—that drives the project. Rebranding and designing new materials… Read more »