Homepage Homework

Aug 23, 2017 Posted by Matthew Markiewicz in Website Design

It should be fairly obvious in this day and age that your website is often the primary, and maybe only, opportunity you have to connect with a potential customer. As such, it’s important to make a good first impression and show a site visitor the wide range of products you offer, or talk about your… Read more »

Using the Web to Create Value

Mar 15, 2017 Posted by Matthew Markiewicz in Website Design

One of Cassel Bear’s primary services is designing and developing custom websites for our clients. The expertise, attention to content, and deep knowledge of our designers, developers, writers, and strategists mean that off-the-shelf templates or self-service website builders just don’t measure up to a site that’s designed specifically for your unique business. There are few… Read more »

The Real Value of Branded Photography

Jan 04, 2017 Posted by Matthew Markiewicz in Branding and Identity Design

A picture is worth a thousand words, but how can you be sure your company’s photos are saying the right ones?   People are inherently visual; we respond to colors, react to faces, and often glean abstract concepts from a seemingly straightforward photo. There’s even science to back this up: it’s called the Picture Superiority… Read more »

Anatomy of a Project: E-Pak Division Icons

Nov 01, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

E-Pak Manufacturing, a heavy-equipment manufacturer based in Wooster, OH, has been a client of Cassel Bear’s for some time. Recently, our relationship has deepened and we were tasked with refining and tightening the overall E-Pak brand identity. Our goals were threefold: Bring more consistency to the various branded materials (sell sheets, brochures, website, etc) Establish… Read more »

Designers Head-to-Head: Mastercard

Aug 23, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

For this week’s post, we’re trying something a little different. Jesse & I, two designers at Cassel Bear, recorded a recent conversation we had about the new Mastercard branding, designed by Pentagram. Edited for clarity and length.  Matt: So the new Mastercard identity came out a few weeks ago, and it’s been making the rounds… Read more »

Type Trends

Jun 28, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

“90 percent of design is typography. And the other 90 percent is whitespace.” – Jeffrey Zeldman While many elements such as color, composition, texture, and movement, are shared between graphic design and other visual disciplines, typography is the closest we graphic designers get to an exclusive practice. Typography, in many ways, is graphic design at… Read more »

Three Branding Lessons from Disney

May 11, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

Earlier this spring, I was fortunate enough to spend 18 hours on a bus filled with teenagers as I accompanied my wife, a school band director, on her band’s trip to Disney. Truth be told, the bus ride went incredibly well, and after 4 movies, half a book, and a few mildly uncomfortable bus seat… Read more »

Anatomy of a Project: Loukas Engineering Brochure

Feb 24, 2016 Posted by Matthew Markiewicz in Project Highlights

When we designed Nick & Shelly Loukas’ website about a year ago (more about that project here), we visually portrayed both their honest, down-to-earth personalities and their eagerness and energy for the traffic consulting work they do. Compelling photography shows them at their work; bold red/yellow/green overlays and grounded copy combine to affirm Nick &… Read more »

So You Hired a Marketing Agency. Now What?

Nov 04, 2015 Posted by Matthew Markiewicz in Marketing

Note: This is a follow-up to Craig’s post, “So You Wanna Work with a Marketing Agency?” Congratulations, you’ve hired an agency! You’ve just entered into a special relationship, one which will propel your business into the future and and elevate your brand to new levels of success. You’ve also likely carved out a budget, paid… Read more »

Pieces of the (Brand Identity) Whole

Sep 23, 2015 Posted by Matthew Markiewicz in Branding and Identity Design

As you may have noticed by now, Google recently redesigned its logo. The logo itself has been critiqued, reviewed, “fixed”, praised, and admonished at great length across the design industry and mainstream news alike. The general consensus seems to be that, while the new logo lacks a certain level of refinement and polish, the overall… Read more »