Putting Stock in Your Paper Choice

Dec 17, 2014 Posted by Megan Bush in Project Highlights

Paper stock is to design as bread is to a sandwich. The wrong bread can completely ruin your meal. You wouldn’t spend $7/pound on roasted peppered turkey from the deli only to put it on the cheap loaf of enriched white bread, would you? (If so, you shouldn’t!) The same is true of your brochure,… Read more »

When Design Drives Purchase

Oct 27, 2014 Posted by Megan Bush in Marketing

Product packaging and labeling have been around for centuries, dating back to the first or second century B.C. Even the earliest consumers needed a way to differentiate what they were buying. These early packages, however, only served two purposes—identify and protect the product. Fast forward to 2014 when purchasing goods is a daily occurrence for… Read more »

Anatomy of a Project: White Law Office Brochure

Oct 01, 2014 Posted by Megan Bush in Project Highlights

When I think of a law firm, I see middle-aged men in dark suits, cups of coffee in hand, looking over legal documents at large wooden desks. It’s hard to deconstruct this image when every lawyer on TV is portrayed this way. Visit the White Law Office in Millersburg, Ohio, however, and prepare to ditch… Read more »

Direct Mail or Online Marketing?

Sep 12, 2014 Posted by Megan Bush in Marketing

With the advent of online marketing and the inexpensive cost of creating and sending email newsletters, people are asking if print and direct mail hold much value any longer. It begs the question: how long did you spend reading the last e-blast you received, or paying attention to the ads popping up on the most… Read more »

Kent State vs. The Real World

Aug 28, 2014 Posted by Megan Bush in Origins

“When am I ever going to use this in real life?” How often have you heard yourself, your kids, or your friends say this over the years? I know that phrase came out of my mouth plenty of times during my primary school years and even into college. For example, that Geology class I had… Read more »