Anatomy of a Project: Criswell Furniture Catalog

Apr 12, 2017 Posted by Jesse Ewing in Branding and Identity Design

Recently we had the opportunity, and welcome challenge, of working with the team at Criswell Furniture on an update to their product catalog. The primary goal was to freshen up and modernize the feel of the piece while still using existing photography. This meant the design would have to do the heavy lifting while still... Read more »

 
 

Using the Web to Create Value

Mar 15, 2017 Posted by Matthew Markiewicz in Website Design

One of Cassel Bear’s primary services is designing and developing custom websites for our clients. The expertise, attention to content, and deep knowledge of our designers, developers, writers, and strategists mean that off-the-shelf templates or self-service website builders just don’t measure up to a site that’s designed specifically for your unique business. There are few... Read more »

 
 

2017 Colors: Deep, Bright and Natural

Feb 15, 2017 Posted by Jessica Kirkwood in News

Over the past three years, we have seen a surprising amount of shift in color trends. 2014 2014 was light and warm. There were a few popular saturated colors, we saw the start of more natural “mineral” colors, and nothing dipped too dark. “Radiant Orchid” was the Pantone color of the year and it sat... Read more »

 
 

Tips for a Successful Brainstorm

Feb 01, 2017 Posted by Craig Joseph in Branding and Identity Design

Your non-profit organization is getting ready for its annual fundraising event and you’re trying to determine an appropriate theme. The product development arm of your business has been tasked with the project of diversifying what you manufacture, of finding something that fits nicely within the spectrum of your other products and won’t cost a lot... Read more »

 
 

The Environment and Design, Part 2: Print

Jan 11, 2017 Posted by Jessica Kirkwood in The Watercooler

Now that we’ve covered the pros and cons of web design and the environment, let’s take a look at the flip side: print.   Print PROS Most papers are either biodegradable or recyclable, and some earth-friendly inks are available. The decomposition time for paper is somewhere between 2 weeks and 40 years, vs. the metals,... Read more »

 
 

The Real Value of Branded Photography

Jan 04, 2017 Posted by Matthew Markiewicz in Branding and Identity Design

A picture is worth a thousand words, but how can you be sure your company’s photos are saying the right ones?   People are inherently visual; we respond to colors, react to faces, and often glean abstract concepts from a seemingly straightforward photo. There’s even science to back this up: it’s called the Picture Superiority... Read more »

 
 

Don’t let Amazon’s remarketing steal your joy this holiday season!

Dec 14, 2016 Posted by Karl Bear in Marketing

You are looking for the perfect gift for your loved one. You have an idea and you scour Amazon, investing time in reading reviews to make sure you understand what you are buying. You narrow down the selection. That’s it. That’s the gift. She is going to LOVE it. You are so excited! Fast forward... Read more »

 
 

The Environment and Design Part 1: Web

Nov 30, 2016 Posted by Jessica Kirkwood in The Watercooler

Lately—or really, for a great while now—environmental issues have been a concern. Considering reports of the Great Barrier Reef’s dire condition, and the Earth reaching the “point of no return” in atmospheric CO2 levels, many of us are trying to find a way to leave less of an environmental footprint. In the midst of that though,... Read more »

 
 

To Blog or Not to Blog

Nov 16, 2016 Posted by Craig Joseph in Marketing

One of the first questions we get from clients who are considering building a new website or updating their current one is: “Should we have a blog?” And almost immediately, we come back at them with a smile and a well-timed, “Should you?” We’re not really that glib. But the question does sort of answer... Read more »

 
 

Anatomy of a Project: E-Pak Division Icons

Nov 01, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

E-Pak Manufacturing, a heavy-equipment manufacturer based in Wooster, OH, has been a client of Cassel Bear’s for some time. Recently, our relationship has deepened and we were tasked with refining and tightening the overall E-Pak brand identity. Our goals were threefold: Bring more consistency to the various branded materials (sell sheets, brochures, website, etc) Establish... Read more »