Everyday Inspiration

Oct 12, 2016 Posted by Jesse Ewing in Branding and Identity Design

About a month ago, my wife and I moved to a house in the country. One of the perks of moving out of the city was gaining more elbow room. Our new property abounds in plants and trees, with a back yard that rolls gently downhill to a stream. We still have neighbors, but they’re... Read more »

 
 

The Forecast Calls for a Creative Brainstorm

Sep 28, 2016 Posted by Craig Joseph in Branding and Identity Design

The team members at Health Choice One make it their mission to connect individuals with comprehensive, affordable health insurance. The specialists broker a wide array of plans and packages from multiple different carriers until they find the perfect fit for each customer. Last year, Cassel Bear had the privilege of designing a mailer for Health... Read more »

 
 

A Sharp New Political Vernacular

Sep 08, 2016 Posted by Jesse Ewing in Branding and Identity Design

Each political season ushers in the usual array of candidates of every ideology and stripe, accompanied by the expected rhetoric, slogans, signage, and SuperPAC ads. Each season also births a new crop of campaign logos, and shortly thereafter, designers’ critical commentary of those logos. For better or worse, design writers will spend hours picking apart... Read more »

 
 

Designers Head-to-Head: Mastercard

Aug 23, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

For this week’s post, we’re trying something a little different. Jesse & I, two designers at Cassel Bear, recorded a recent conversation we had about the new Mastercard branding, designed by Pentagram. Edited for clarity and length.  Matt: So the new Mastercard identity came out a few weeks ago, and it’s been making the rounds... Read more »

 
 

An Identity to Aspire Toward

Aug 10, 2016 Posted by Craig Joseph in Anatomy of a Motto

When we begin working with a company, business, or organization to help develop a brand and identity, we pay as much attention to the words that are being spoken / written and how they’re being conveyed (“the voice” of the client) as we do to the visual aspects of the identity, like the logo, brand... Read more »

 
 

How Does Your Brand Grow?

Jul 13, 2016 Posted by Jessica Kirkwood in Branding and Identity Design

Your brand is alive. Did you know that? Consider an ever-growing garden: it evolves even if you decide to dump trash in it, neglect it, and let it grow over with weeds. Though you nurse and refine the garden until it’s the most beautiful yard on the block, occasional pruning will still be necessary. Just... Read more »

 
 

Type Trends

Jun 28, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

“90 percent of design is typography. And the other 90 percent is whitespace.” – Jeffrey Zeldman While many elements such as color, composition, texture, and movement, are shared between graphic design and other visual disciplines, typography is the closest we graphic designers get to an exclusive practice. Typography, in many ways, is graphic design at... Read more »

 
 

Anatomy of a Project: Seneca Label Direct Mail Cards

Jun 15, 2016 Posted by Jesse Ewing in Branding and Identity Design

Earlier this year Craig described how we worked with Seneca Label to push their internal brand and language to better reflect their can-do attitude and energy. This led to a new motto and tagline that better captures their voice. These branding explorations also paved the way to a bolder, more creative design style that takes... Read more »

 
 

Kodak Moments: Photos in Marketing, Part Three

Jun 01, 2016 Posted by Craig Joseph in Marketing

I’ve been meaning to write this post for a while. In Part One of this series, I talked a bit about the role that good photography plays in successful marketing efforts, and offered some hints to help you evaluate the current images on your website and print pieces. In my second installment, I highlighted some... Read more »

 
 

Three Branding Lessons from Disney

May 11, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

Earlier this spring, I was fortunate enough to spend 18 hours on a bus filled with teenagers as I accompanied my wife, a school band director, on her band’s trip to Disney. Truth be told, the bus ride went incredibly well, and after 4 movies, half a book, and a few mildly uncomfortable bus seat... Read more »