Type Trends

Jun 28, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

“90 percent of design is typography. And the other 90 percent is whitespace.” – Jeffrey Zeldman While many elements such as color, composition, texture, and movement, are shared between graphic design and other visual disciplines, typography is the closest we graphic designers get to an exclusive practice. Typography, in many ways, is graphic design at... Read more »


Anatomy of a Project: Seneca Label Direct Mail Cards

Jun 15, 2016 Posted by Jesse Ewing in Branding and Identity Design

Earlier this year Craig described how we worked with Seneca Label to push their internal brand and language to better reflect their can-do attitude and energy. This led to a new motto and tagline that better captures their voice. These branding explorations also paved the way to a bolder, more creative design style that takes... Read more »


Kodak Moments: Photos in Marketing, Part Three

Jun 01, 2016 Posted by Craig Joseph in Marketing

I’ve been meaning to write this post for a while. In Part One of this series, I talked a bit about the role that good photography plays in successful marketing efforts, and offered some hints to help you evaluate the current images on your website and print pieces. In my second installment, I highlighted some... Read more »


Three Branding Lessons from Disney

May 11, 2016 Posted by Matthew Markiewicz in Branding and Identity Design

Earlier this spring, I was fortunate enough to spend 18 hours on a bus filled with teenagers as I accompanied my wife, a school band director, on her band’s trip to Disney. Truth be told, the bus ride went incredibly well, and after 4 movies, half a book, and a few mildly uncomfortable bus seat... Read more »


Don’t You… Forget About 80s Design Trends

Apr 27, 2016 Posted by Jessica Kirkwood in Branding and Identity Design

They’re back. They’ve been sneaking their way in for the past few years, but this year, they’re back hard. I’m talking about scattered geometric shapes, pixelation (thanks MineCraft), variations on primary colors, crazy illustrated letters, and of course, those sprinkle/confetti squiggles that showed up on my glossy folder in second grade. That’s right. The 80s... Read more »


Responsive Web Design: A Primer

Apr 13, 2016 Posted by Jesse Ewing in Website Design

You’re probably already aware that it’s important for your business to have a mobile-friendly site. We’ve discussed the benefits before, and talked briefly about the two methods for creating a mobile site: adaptive vs. responsive. But which should you use? Let’s make it simple. Unless you have a specific device that your site must support,... Read more »


March (Marketing) Madness

Mar 30, 2016 Posted by Mark Gornto in Marketing

March. Basketball. It’s the time of year when terms like “boss button” and “bracket busters” are everywhere. Each year, in late March, millions of people tune in to watch young athletes play not for money, but for pride. For the love of the game. To bring glory to the schools they represent. It is also... Read more »


Direct Mail Marketing: How much data have you given away?

Mar 10, 2016 Posted by Karl Bear in Marketing

Previously I blogged about the contents of my mailbox on a random day, read it here – “Direct Mail Marketing“, and challenged readers to play along by examining each piece of mail they received in a given day. Moving from the “contents of your mailbox review”, let’s break down the mechanics of direct marketing. The... Read more »


Anatomy of a Project: Loukas Engineering Brochure

Feb 24, 2016 Posted by Matthew Markiewicz in Project Highlights

When we designed Nick & Shelly Loukas’ website about a year ago (more about that project here), we visually portrayed both their honest, down-to-earth personalities and their eagerness and energy for the traffic consulting work they do. Compelling photography shows them at their work; bold red/yellow/green overlays and grounded copy combine to affirm Nick &... Read more »


2016 Colors Are Here!

Feb 10, 2016 Posted by Jessica Kirkwood in Project Highlights

Color is one of my favorite things to study. It has wider implications and reflects far more than we could ever expect at first glance. While we often choose color because “it looks cool” or “Jenny was wearing that” or “it just feels right,” our choices often reveal more than just our intuitive feelings about... Read more »