Don’t You… Forget About 80s Design Trends

Apr 27, 2016 Posted by Jessica Kirkwood in Branding and Identity Design

They’re back. They’ve been sneaking their way in for the past few years, but this year, they’re back hard. I’m talking about scattered geometric shapes, pixelation (thanks MineCraft), variations on primary colors, crazy illustrated letters, and of course, those sprinkle/confetti squiggles that showed up on my glossy folder in second grade. That’s right. The 80s... Read more »


Responsive Web Design: A Primer

Apr 13, 2016 Posted by Jesse Ewing in Website Design

You’re probably already aware that it’s important for your business to have a mobile-friendly site. We’ve discussed the benefits before, and talked briefly about the two methods for creating a mobile site: adaptive vs. responsive. But which should you use? Let’s make it simple. Unless you have a specific device that your site must support,... Read more »


March (Marketing) Madness

Mar 30, 2016 Posted by Mark Gornto in Marketing

March. Basketball. It’s the time of year when terms like “boss button” and “bracket busters” are everywhere. Each year, in late March, millions of people tune in to watch young athletes play not for money, but for pride. For the love of the game. To bring glory to the schools they represent. It is also... Read more »


Direct Mail Marketing: How much data have you given away?

Mar 10, 2016 Posted by Karl Bear in Marketing

Previously I blogged about the contents of my mailbox on a random day, read it here – “Direct Mail Marketing“, and challenged readers to play along by examining each piece of mail they received in a given day. Moving from the “contents of your mailbox review”, let’s break down the mechanics of direct marketing. The... Read more »


Anatomy of a Project: Loukas Engineering Brochure

Feb 24, 2016 Posted by Matthew Markiewicz in Project Highlights

When we designed Nick & Shelly Loukas’ website about a year ago (more about that project here), we visually portrayed both their honest, down-to-earth personalities and their eagerness and energy for the traffic consulting work they do. Compelling photography shows them at their work; bold red/yellow/green overlays and grounded copy combine to affirm Nick &... Read more »


2016 Colors Are Here!

Feb 10, 2016 Posted by Jessica Kirkwood in Project Highlights

Color is one of my favorite things to study. It has wider implications and reflects far more than we could ever expect at first glance. While we often choose color because “it looks cool” or “Jenny was wearing that” or “it just feels right,” our choices often reveal more than just our intuitive feelings about... Read more »


Anatomy of a Project: Ohio Hardwood Furniture Market Brand Refresh

Jan 29, 2016 Posted by Jesse Ewing in Branding and Identity Design

Sometimes an established brand needs to move forward with the times but doesn’t require a full-blown rebranding. In this case, it makes sense to evolve the brand, not reinvent it. Think of it as taking a periodic evaluation of your wardrobe. You’ll want to keep your timeless tried-and-true basics because they form the foundation of... Read more »


Anatomy of a Motto: The Voice

Jan 13, 2016 Posted by Craig Joseph in Anatomy of a Motto

Have you ever had an experience where you’ve spoken to someone on the phone or communicated with them via e-mail, only to meet them in person and discover that they don’t even remotely conform to the portrait you’d created of them in your mind’s eye? This can sometimes be a good thing, on a micro-level.... Read more »


The Marketing Agency of Tomorrow

Dec 03, 2015 Posted by Craig Joseph in Marketing

At Cassel Bear, we spend a lot of our time strategizing, copywriting, pushing pixels and sketching – all in the service of our clients’ marketing needs. But every  once in a while, we get a little break in our daily grind to do something a a little different and often exciting. Such was the case... Read more »


Parental Tips on Graphic Design, Part 2

Nov 12, 2015 Posted by Jessica Kirkwood in Branding and Identity Design

A year ago, when my daughter, Audrey, first arrived on the scene, I wrote about how parenting relates to graphic design. Looking back, those insights still apply, but now that she’s a toddler, I’m finding her an even-more-pertinent object lesson for the work I undertake at Cassel Bear. Time is bonding. Spending a year with someone... Read more »