So You Hired a Marketing Agency. Now What?

Nov 04, 2015 Posted by Matthew Markiewicz in Marketing

Note: This is a follow-up to Craig’s post, “So You Wanna Work with a Marketing Agency?” Congratulations, you’ve hired an agency! You’ve just entered into a special relationship, one which will propel your business into the future and and elevate your brand to new levels of success. You’ve also likely carved out a budget, paid... Read more »


Direct Mail Marketing: What’s in your mailbox?

Oct 28, 2015 Posted by Karl Bear in Marketing

I opened my mailbox today and decided to play a game with the mail we received at home. The “game” was to analyze each piece of direct mail. Item 1: Happy Birthday postcard from DHC Audience: Personalized micro-targeted Message Strategy: Exclusive message with exclusive offer Creative: 4 x 6 postcard, 4 color over 1 color... Read more »


So You Wanna Work with a Marketing Agency?

Oct 22, 2015 Posted by Craig Joseph in Marketing

Take comfort. Many companies or nonprofits have been there before. You want to do a better job marketing what you sell or what you’re about, but the tyranny of other urgent tasks keeps you from making as concerted effort as you’d like. You occasionally update your website; you’ve made cursory attempts to break into social... Read more »


The Brand-Changing Magic of Simplifying Your Design

Oct 07, 2015 Posted by Jessica Kirkwood in Branding and Identity Design

Anyone who knows me well knows that I’m a natural hoarder. I’m not so bad that I need my own television show, but I’ve always held on to things much longer than necessary. When my husband and I had our first child a year ago, we suddenly became aware that we were absolutely swimming in... Read more »


Contrast, Harmony, Personality: Pairing Fonts

Sep 30, 2015 Posted by Jesse Ewing in Branding and Identity Design

Choosing a font that works can be a tricky endeavor, even for an experienced designer. It can be a challenge to select the right font for your type palette from the huge variety available. Getting three or more fonts to coordinate and work together toward a common goal is even tougher. So to keep things... Read more »


Pieces of the (Brand Identity) Whole

Sep 23, 2015 Posted by Matthew Markiewicz in Branding and Identity Design

As you may have noticed by now, Google recently redesigned its logo. The logo itself has been critiqued, reviewed, “fixed”, praised, and admonished at great length across the design industry and mainstream news alike. The general consensus seems to be that, while the new logo lacks a certain level of refinement and polish, the overall... Read more »


SKETCHES & SKULLS: What Illustration Does For Your Brand

Sep 16, 2015 Posted by Craig Joseph in Branding and Identity Design

Beautiful graphic design can be found wherever you look. The digital age has allowed the image to take prominence over the word, and the computer can be used to produce just about anything. But at times, imagery is still birthed from skilled, hand-crafted illustrations with ink and colored pencils. These works of art are turned... Read more »


Your Logo: Built for Marathons

Sep 02, 2015 Posted by Karl Bear in Branding and Identity Design

A logo mark, what we at Cassel Bear refer to as “the cornerstone” of an organization’s visual brand, does a lot of hard work. In a recent post, “A Logo Design to Remember,” we discussed what makes a trademark design successful in visual brand recognition. If your company is tackling a logo design for the... Read more »


Photograph Editing Myths: Busted

Aug 26, 2015 Posted by Jessica Kirkwood in The Watercooler

Photography is one of the most important assets you can have for your brand and marketing, and it’s critical that your company be conveyed correctly through this avenue. The items you include or exclude in your photographs, and even how they are artistically portrayed, can make a huge difference in how your business is perceived.... Read more »


So You Want to Make a Font?

Aug 19, 2015 Posted by Jesse Ewing in Project Highlights

The right type of lettering or font can do a lot for your brand. It can convey the “feel” or ethos of your company. It can associate or differentiate you from a similar business. Its legibility (or illegibility) may make the difference in how easily someone remembers (or forgets) your name. A lot of thought... Read more »