Your Logo: Built for Marathons

Sep 02, 2015 Posted by Karl Bear in Branding and Identity Design

A logo mark, what we at Cassel Bear refer to as “the cornerstone” of an organization’s visual brand, does a lot of hard work. In a recent post, “A Logo Design to Remember,” we discussed what makes a trademark design successful in visual brand recognition. If your company is tackling a logo design for the... Read more »

 
 

Photograph Editing Myths: Busted

Aug 26, 2015 Posted by Jessica Kirkwood in The Watercooler

Photography is one of the most important assets you can have for your brand and marketing, and it’s critical that your company be conveyed correctly through this avenue. The items you include or exclude in your photographs, and even how they are artistically portrayed, can make a huge difference in how your business is perceived.... Read more »

 
 

So You Want to Make a Font?

Aug 19, 2015 Posted by Jesse Ewing in Project Highlights

The right type of lettering or font can do a lot for your brand. It can convey the “feel” or ethos of your company. It can associate or differentiate you from a similar business. Its legibility (or illegibility) may make the difference in how easily someone remembers (or forgets) your name. A lot of thought... Read more »

 
 

Anatomy of a Project: Glenmont Furniture Catalog

Aug 12, 2015 Posted by Matthew Markiewicz in Project Highlights

In business for over 27 years, Edward Beachy prides himself not only on the heirloom quality furniture he builds, but also the variety of pieces and styles his company makes available to its customers. Working with over 100 retailers nationwide, Edward wanted to make sure his customers understood the breadth of Glenmont Furniture’s product offering... Read more »

 
 

Kodak Moments: Photography in Marketing, Part Two

Aug 06, 2015 Posted by Craig Joseph in Branding and Identity Design

In my last installment, we discussed the role that good photography plays in conveying the story of your brand across all of your marketing efforts. And we hinted at some tell-tale signs that it’s time to re-do the photography on your website or print pieces. You can always hire Cassel Bear to help capture some... Read more »

 
 

A Logo Design to Remember

Jul 29, 2015 Posted by Karl Bear in Branding and Identity Design

You may have heard someone say, “That is a good logo”, or “That isn’t a very good logo.” What determines a logo’s quality exactly? Are the wheels going to fall off of a logo after 10,000 miles or will it physically wear out from overuse? In logo design, the mechanics of the design can make... Read more »

 
 

What’s in a Word?

Jul 24, 2015 Posted by Jessica Kirkwood in The Watercooler

Trendy. Modern. Classic. Vintage. What do these words make you think of? These are all words that come laden with meaning, but it’s very likely that they mean something completely different to everyone that reads them. Recently, in a client meeting I had the realization that I had gotten it wrong. I had heard the... Read more »

 
 

Defining Brand Through Color

Jul 15, 2015 Posted by Matthew Markiewicz in Branding and Identity Design

As Jess touched on in a previous post, even a subtle shift in your brand’s color can have a far-reaching impact on how that brand is perceived by the public. As marketers, we understand this intuitively, but many of our clients don’t fully realize the importance of not only establishing, but applying, maintaining and protecting... Read more »

 
 

Kodak Moments: Photography in Marketing, Part One

Jul 09, 2015 Posted by Craig Joseph in Branding and Identity Design

As a copywriter, I’m loath to admit it, but the old adage is certainly true: a good picture is, in fact, worth a thousand words. Especially when dealing with photography that communicates brand identity on a website, print piece, billboard, or e-blast. Many times, when clients come to Cassel Bear for design work, we suggest... Read more »

 
 

Fresh Squeezed Branding, Identity Design and Logo Design

Jul 01, 2015 Posted by Karl Bear in Branding and Identity Design

The world of branding, identity design, and logo design is the world in which we live in at Cassel Bear. However, it is always helpful and refreshing to review the basics and underlying tenets of this work. I like the word choices that David Haigh of Brand Finance uses to articulate three primary functions of... Read more »