To Re-color or Not to Re-color

May 20, 2015 Posted by Jessica Kirkwood in Marketing

  Back in March we talked about the highly-criticized update to the Cleveland Browns team brand colors. We asked: Does color matter? And yes, it does…to an extent. Here’s the deal—brand color change can have a huge impact on your company, but like any other marketing tool, you need to weigh its importance out while... Read more »

 
 

It’s 3 AM and I Just Visited Your Website

May 13, 2015 Posted by Karl Bear in Marketing

Remember a time when buying decisions were made between sun up and sun down? Let’s face it: in recent years, you have probably made a purchase in the middle of the night after waking up and thinking about the item you have been mulling over for a few days. This late night purchase has been,... Read more »

 
 

Why We Love Emotional Intelligence

(And You Should Too)

May 07, 2015 Posted by Valerie Shaver in Marketing

You probably know someone who is a very good listener. He always seems to know the right questions to ask, just what to say, and how to say it, without causing offense. He is genuinely thoughtful and caring. After conversing with him, you tend to feel better, and even if no solution to your problem... Read more »

 
 

What’s In a Name?

May 01, 2015 Posted by Craig Joseph in Marketing

I’ve been directing a production of the classic musical, South Pacific, for the last few months; our first performance was Saturday and opening night was everything I hoped it would be, except for one major exception. Instead of sitting in the crowd, enjoying the fruits of my labors and the responses of an enthusiastic audience, I... Read more »

 
 

Think of SAM, not SEO: A Human-Centric Approach to Search Engine Optimization

Apr 24, 2015 Posted by June Kucalaba in The Watercooler

Are you doing your fellow man a favor when you post content? Instead of thinking “how can I make Google find my content?”, ask “how can I help a person, ‘Sam’ for example, find my content?”. All of the following human-centered guidelines align with SEO best practices, and so you can bet that if you follow... Read more »

 
 

Is Your Brand Dressed for Your Destination?

Apr 15, 2015 Posted by Karl Bear in Marketing

Your company has a brand, and that brand says quite a bit about your company, whether or not you intend for it. Just like a person, you can tell where they’re from by how they dress and the language they speak. And if your brand wants to travel, it needs to dress appropriately and learn... Read more »

 
 

Stepping Out of the Design Bubble

Apr 08, 2015 Posted by Matthew Markiewicz in Marketing

A few weeks ago, I took off my headphones, stepped away from the safe glow of my iMac, and staffed a booth at a trade show for one of our clients, The Hardwood Furniture Guild. I definitely wasn’t a veteran of this particular industry. While this experience pushed me out of my comfort zone, I... Read more »

 
 

50 Shades of Orange

Mar 26, 2015 Posted by Jessica Kirkwood in Marketing

Almost literally, color is everywhere. Whether or not we notice it, we are constantly exposed to it. From a marketing standpoint, color is incredibly important. We probably would not be calmed and reassured by a bank logo in bright red, nor would we want to chow on a burger at a fast-food restaurant decorated in... Read more »

 
 

The Origins of the Mystical Drop Shadow

Mar 12, 2015 Posted by June Kucalaba in The Watercooler

When and how did the use of drop shadows become popular? What made it so important for an element to float above a 2D surface? I started exploring these questions, but as my journey continued, more questions just rose to the surface. An Effect of Great Antiquity In my search to find the origin of... Read more »

 
 

What the Tortoise Knows About Marketing

Mar 04, 2015 Posted by Karl Bear in Marketing

When it comes to marketing, I bet that you would not hold The Tortoise on a pedestal as someone to emulate. Yet, as the fable of The Tortoise and The Hare has been retold through the ages, the end results have not changed: The Hare has never yet won the race, and most importantly the... Read more »