Logo Design Evolution at Cassel Bear

Jun 14, 2017 Posted by Jesse Ewing in Branding and Identity Design

  Here at Cassel Bear, we’re wrapping up a yearlong process of reimagining our brand. As we settle into our new open-plan office space, a custom sign for the front of our building is being fabricated, redesigned stationery and business cards are at the printer, and our multiple brainstorming rooms are playing host to energetic... Read more »

 
 

The Marketing Team of Tomorrow

May 18, 2017 Posted by Craig Joseph in Marketing

Ever wonder how marketing teams are birthed? Cuyahoga Valley Christian Academy has developed four Schools of Distinction that focus on providing an experiential, project-based, education to aid students in discerning a potential field of study as they prep for college. Students get to choose if they would like to apply to one of these schools during... Read more »

 
 

2017 Colors: Deep, Bright and Natural

Feb 15, 2017 Posted by Jessica Kirkwood in News

Over the past three years, we have seen a surprising amount of shift in color trends. 2014 2014 was light and warm. There were a few popular saturated colors, we saw the start of more natural “mineral” colors, and nothing dipped too dark. “Radiant Orchid” was the Pantone color of the year and it sat... Read more »

 
 

The Marketing Agency of Tomorrow

Dec 03, 2015 Posted by Craig Joseph in Marketing

At Cassel Bear, we spend a lot of our time strategizing, copywriting, pushing pixels and sketching – all in the service of our clients’ marketing needs. But every  once in a while, we get a little break in our daily grind to do something a a little different and often exciting. Such was the case... Read more »