Event Invitation and Giveaways

Tonya Schlabach envisioned a store designed to give women trendy apparel choices that matched their personality and style. The name bFearless speaks to what Tonya wanted to experience for herself and what her mission is for the women who would shop there. Cassel Bear worked with Tonya to introduce that brand to the public with fun and trendy marketing pieces.

The invitation and giveaways were created for a one-time, invite-only event to help introduce local friends to the products at bFearless and to raise money for a charity organization.


The bfearless bags were foil-stamped with solid purple and brushed gold.


Ads were created to show the energizing and sleek vibe of the bFearless store.