Cassel Bear

2016 Christmas Card

Sometimes in the creative world, beautiful accidents happen. The 2016 Cassel Bear Christmas card is a terrific example. Our final design was actually an amalgamation of several drafted ideas for other internal marketing pieces. The bear was a hand-drawn illustration for an invitation that we didn’t end up using; the lines and geometric shapes were from a brainstorming session on a portfolio publication; you can also see us experimenting with different font styles and types as we were exploring our own brand. These separate threads came together to form a fun new piece that we sent to our clients for the holidays. Per tradition, the interior carried some fun tidbits from our staff about how they spend the holidays.