Fryburg Door, a component manufacturer in the hardwood furniture industry, has both a large local customer base and serves the eastern half of the U.S. When Fryburg approached Cassel Bear for a rebrand, it was critical to resonate with patrons both here and afar. Cassel Bear provided guidance throughout the critical process and developed a brand that lends Fryburg a strong presence in all markets.
Along with the logo and catalog, Fryburg Door was seeking new stationery to be used company-wide. We focused on precision and practicality—the grid-like patterns are a welcoming place to leave notes or sketch out ideas.