Hemisphere Coffee Roasters
Cassel Bear created the Hemisphere logo to reflect the part of the world from whence the beans come. We implemented the coffee ground pattern to help give this logo an engaging concept and an edgy feel.
We knew we wanted the bags to stand out on the shelf, and when we tested them, we found that the logos displayed best when placed lower on the package, as they weren’t shadowed by the shelves above. We experimented with a few different sizes and ultimately came to this solution.