Holmes County Health District

Direct Mail

The Holmes County Health District came to Cassel Bear for help developing a direct mail piece that could educate voters about everything they do to keep the community safe, healthy, and secure in advance of an election year ballot issue. The task was to highlight the services that might not be available any longer sans funding WITHOUT seeming like a scare tactic. We tackled the job by designing a piece with a colorful and whimsical “everybody in” and “all hands on deck” theme to emphasize that county community health is a team effort that requires everyone’s attention and resources.