Red Letter Holdings


Red Letter Holdings, a private investment and advisory firm, approached Cassel Bear in need of a new website. Rather than something robust, loaded with lots of industry jargon and terminology, founder Tony Mullet wanted something simple and streamlined, designed to give potential clients a quick glance at the business and instill enough confidence in them to set up a face-to-face meeting. Our strategic design places all of the pertinent information onto the main page of the site which allows for quick scrolling with a smart phone while providing a desktop experience with anchor links in the top navigation. The site makes sparing use of the obvious color, red, to provide accents and texture to the site. This streamlined approach allowed us to design, build, and launch the site in just under three weeks.

See the site at