Ivan Keim came to us in the fall of 2013 with a logo and branding project for his product line of herbal remedies, Sprigs. Ivan and his employees believe in natural alternatives to traditional medicine, and wanted that to be reflected in their brand.
We knew we wanted the Sprigs’ logo to stand out among competitors, but we also knew we didn’t want it to feel showy or like a fad—an old time snake oil bottle. We pursued a simple solution with two typefaces and a sprig.
Lil’ Ones Labels
We created a custom-lettered logo for Sprigs’ “lil’ ones” line.
Sprigs wanted to keep some of the elements from their previous brand in order to retain the current customer base, so we utilized some of the colors and the curve from the old label.