Why We Love Emotional Intelligence
(And You Should Too)
May 07, 2015 Posted by Valerie Shaver in Marketing
You probably know someone who is a very good listener. He always seems to know the right questions to ask, just what to say, and how to say it, without causing offense. He is genuinely thoughtful and caring. After conversing with him, you tend to feel better, and even if no solution to your problem is forthcoming, you usually leave feeling more hopeful and optimistic.
This type of person is adept at managing her emotions. She is cool and collected in the most stressful situations. She has the skills to look at a problem and calmly find a solution. She knows how to broach conflict and how to speak truth well. She is an excellent decision maker, and knows when to trust her intuition. People like this have a high degree of emotional intelligence. They know themselves very well, and they are able to sense the emotional needs of others. These are some of the characteristics of a person with Emotional Intelligence.
When it comes to working with clients, many companies – as they should – value professionalism, job skills and expertise, and successful sales techniques. But there’s more to a good client interaction than just these things. More often than not, failure to use good emotional judgments may be more detrimental to the relationship than tactical errors or lack of experience. Psychologist and author of “Working with Emotional Intelligence,” Daniel Goleman, cited the results of a Hay McBer study of star performers from 40 companies that found “emotional competencies were twice as important in contributing to excellence as were pure intellect and expertise.”
What does this looks like practically? It means walking into a meeting with clients and being able to sense fatigue or conflict that may throw your brainstorming session off track, and then adapting accordingly. It means knowing how and when to push back and challenge a client’s idea for her tagline that you know isn’t very good. It means sensing when your customer has had a horrible day and just needs you to ask about it, instead of forging ahead on website design topics.
At Cassel Bear, we strive to serve our customers with a high level of marketing expertise, design artistry, and emotional intelligence. And we’ve been amazed at how much clients appreciate being stewarded and cared for beyond the expected services for which they’ve contracted us.