Metal Monkey Welding & Fabrication

Capturing the unique personality of a brand that was looking to spark things up.

Metal Monkey Welding & Fabrication is serious about its work. From repairing heavy equipment to CNC plasma cutting, the company tackles tough jobs with hard-earned technical skills and a whole lot of elbow grease. At the same time, they bring a spirit of fun to their business and want their company to be seen as engaging and approachable. Having seen Cassel Bear’s work on behalf of another business, Metal Monkey knew it could count on us to create the foundation for its brand.

How We Helped

Branding
Logo Design
Photography
Web Design

Logo Design

Our first challenge was to incorporate a monkey into a logo for a welding and fabrication service. We asked the client detailed questions, ranging from the preferred color scheme to the ideal customer. We then helped them select a configuration and worked through many iterations to give the monkey just the right expression.

Branding

In positioning Metal Monkey, our goal was to blend the client’s affable personality with their industrial services. Too stern, and the brand could feel surly or intimidating. Too playful, and it risked appearing unprofessional.

We worked carefully to strike the right balance, creating a professional persona that stands out from the troop.

Photography

Bold imagery captures the grit and quality of workmanship that Metal Monkey brings to their projects.

Web Design

From forceful fonts to industrial textures, many special design elements help build the company’s brand.

Results

The local listings are full of plain and simple fabrication shops. But Metal Monkey is now easily recognized as a company that is easy to work with and gets the job done.

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