Ohio Hardwood Furniture Market

Working together to build the furniture industry

Managed by the Hardwood Furniture Guild, the Ohio Hardwood Furniture Market brings manufacturers and dealers from across the nation together under one roof. For furniture builders in Ohio’s Amish and Mennonite communities, it is a premiere event to showcase their latest designs and bring new products to market. Since 2010, Cassel Bear has been guiding the Hardwood Furniture Guild in brand and marketing strategy, design, and messaging with the intent of expanding the size and scope of the market.

How We Helped

Website
Logo Design
Direct Mail + Email Marketing
Showbook Design
Virtual Market
Photography
Social Media
Trade Show Management

Web Design

The OHFM website promotes upcoming shows, connects retail buyers with manufacturers, and introduces visitors to the mission of the Hardwood Furniture Guild.

Event Branding & Marketing

From direct mail to social media, the event’s promotional materials create excitement for the upcoming market while providing useful visitor information.

Event Management

During the market, Cassel Bear oversees the registration process, event signage, and many aspects of the guest experience.

Association Newsletter

A quarterly newsletter allows the Hardwood Furniture Guild to engage retail store owners throughout the year by providing industry news and market insights.

Results

The Hardwood Furniture Guild’s national marketing efforts continue to draw large numbers of store owners to this event, driving sales for its members' locally-made products.

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