Visit Amish Country

Supporting the branding and messaging goals of a rapidly growing tourist destination.

The Tourism Bureau in Holmes County is a busy intersection of visitors, information, and destination providers. Centered in Amish Country, it also supports one of Ohio’s most popular tourist destinations. With many clients in the region, Cassel Bear has a deep understanding of the local community, culture, and attractions. Through our partnership with the tourism bureau, we’ve helped share the traditions and trends that continue to draw visitors from a variety of demographics.

How We Helped

Website Design
Advertising
Content Writing
Digital Marketing
Video/Photography

Web Design

Amish Country has so much to offer, from peace and comfort to excitement and adventure. The Visit Amish Country website captures all of this while remaining true to the quaint characteristics the region has long been known for.

The website focuses on both front end visitor needs and the back-office needs of the Tourism Bureau staff. Efficiency and ease of use were key goals to make the day-to-day management of the website as easy as possible.

Visit the Site

Advertising

Holmes County, Ohio, has long been known for its high population of Amish residents. For years, that has driven tourism to the area. However, new businesses have popped up that are broadening the region’s appeal to a new generation of visitors.

The Holmes County Tourism Bureau strategically used a variety of advertising messages to target its diverse audience groups.

Content Marketing

In collaboration with Cassel Bear, the tourism bureau sends subscribers a monthly e-mail with upcoming events and a link to the latest blog post on the Visit Amish Country website.

Buggy Talk

Video and Photography

As much as there is to be said about the beauty of Amish Country, seeing is believing. Photos and videos captured across many locations tell the story of this region in ways words simply can’t.

Results

Life in Ohio Amish Country is continuing to evolve, as are its visitors' demographics. The Holmes County Tourism Bureau was able to develop an adaptable brand that appeals to a wide variety of audiences and positions their region as a premiere travel destination.

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